Twitter for Business

CPD Approved

Course Description

Twitter is a social media platform that is used by a wide range of people, from celebrities, who use it to communicate with their fans to companies and brands who can use it to engage their customers and attract new ones. It is also used by people for the social aspect – to chat and share information with friends. In fact, there is no restriction to who or what can have a Twitter account and often a larger company such as Starbucks will also have individual accounts for each product such as Frappuccino’s and even individual store locations.

Using Twitter successfully requires a significant commitment of time – being active is key to your success. It’s all about the image you create, and the best‐viewed companies are the responsive ones. Twitter is a real‐time information sharing network where users can share messages, news, images, opinions and links via short bursts of information called ‘tweets’ – these tweets have a character limit of 140 including spaces, which may sound very short but you might be surprised at how much you can get into a little space and how much influence that can have. Even though Twitter is a fairly simple service, it’s still important to understand the mechanics of it thoroughly.

Learning Objectives

• Understand the fundamentals of Twitter and how to create a business presence.
• Get started on Twitter, including setting up and optimising your profile.
• Explore third-party applications to enhance your use of Twitter.
• Learn how to be social on Twitter and build relationships with followers.

Target Audience

This course is aimed at anyone involved in promoting and marketing their business online using Twitter. It is suitable for businesses of all sizes.

Advantages

• Online training is flexible, efficient, and cost-effective, meaning the candidate can progress through the modules at their own pace and in their own time, so they can fit the training in around their work and personal life.

Further Progression

This course complements our Social Media Marketing course and provides a detailed look at using Twitter for business.

Modules

Recommended System Requirements

• Browser: Up to date web browser
• Video: Up to date video drivers
• Memory: 1Gb+ RAM
• Download Speed: Broadband (3Mb+)

Duration

55 minutes (Note: This is based on the amount of video content shown and is rounded off. It does not account in any way for loading time or thinking time on the questions).