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C&C Training
This Facebook for Business course will show you how to use Facebook effectively for your business. It starts by examining Facebook’s history and its phenomenal growth to almost 3 billion active users.
You’ll learn how to set up and optimise your Facebook Business page. We’ll show you how to create an effective Call to Action, organise your page tabs, and create and build your follower count by sharing engaging content.
There’s information on how to use Instant Experience ads, set up Events, create Live video moments, and use Facebook as a recruitment tool.
In a major section on Facebook advertising, we’ll examine effective ways to boost engagement – including how to define your target audience, choose the right ads for your audience, and effective ways to design and build your ad content.
Finally, we’ll show you how to test, track, and evaluate your ad campaigns using key metrics.
By the end of this course, you will:
This course is aimed at anyone who is involved in promoting and marketing their business online.
Online training is flexible, efficient, and cost-effective, meaning the candidate can progress through the modules at their own pace and in their own time, so they can fit the training around their work and personal life.
If you want to find out about using other platforms to enhance your business offering, check out our LinkedIn for Business or Instagram for Business courses.
| Module Number | Module Name | Pass % Required |
|---|---|---|
| 1 | The History of Facebook | 70% |
| 2 | Facebook Business Pages | 70% |
| 3 | The Facebook Algorithm | 70% |
| 4 | Facebook Advertising | 70% |
30 minutes (This estimate is based on the total video content duration and does not account for loading times or time taken to answer questions).
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